Pumpkin Prince

With Halloween coming up, with the ever-looming prospect of kids with too much candy on their hands, I thought I’d share a brilliant idea that a co-worker told me about. When she was growing up, she and her brother were allowed to eat as much candy as they wanted Halloween night, but then, all the … Read more

Optical Illusions: Seeing isn’t believing

It’s often amazing to me the kinds of shortcuts that our minds take when interpreting the world around us. For the lazy, who won’t click through to the wonderful article in Discover Magazine, the greenish spirals are actually the same color as the bluish spirals. What changes is the color that surrounds it. You can … Read more

Another poem from The Writer’s Almanac really struck me a few weeks ago, Durum Wheat by Lisa Martin-Demoor. I find that I am reading these on a regular basis during natural breaks in the day. It doesn’t take long, and you sometimes find great gems, like the closing lines of this poem. Durum wheat by … Read more

Daemons and Geniuses

There are a lot of amazing TED talks out there at this point, but this has got to be one of my favorites. Elizabeth Gilbert, the author of the best-selling book Eat, Pray, Love, shares a new perspective on the creative process that goes back to the Greeks and Romans. It’s the idea that the … Read more

Least Crowded Channel

A while back, Tom turned me on to some great interviews on Mixergy.com, and in particular an interview with Tim Ferris – the author of The 4-Hour Workweek. One of the many great ideas that came out of that interview (just go listen to it), was the idea of exploring and using the least crowded channel for communication. Tim figured out that if he wanted someone’s attention, the best way to do that was to use a channel of communication that wasn’t already crowded and noisy. For example, if you want to establish a relationship with an A-list blogger, the easiest way to actually get on their radar is not by sending them an email. These people are getting tons of email. Instead, Tim made a point of attending conferences where there were a more limited number of interactions.

Of course, that doesn’t just apply to people on the A-list, or even the B, C, or D-list. And it also isn’t just that face-to-face meetings are better. If you’re meeting people constantly in real life, but you have a new account on Twitter, maybe that is the best way to approach you. I wonder if that is/was part of the beauty of Twitter – especially at the beginning. There weren’t that many people on it, and so it was an uncrowded channel.

Today, I had my own little Least Crowded Channel experience. I’m online. There’s Twitter and email and Facebook, and a woman today took the time to find my phone number. Huh. It’s not exactly like a face-to-face meeting, but I get fewer phone calls than I get emails, so it worked. She wanted to submit a testimonial to YosemitePark.com about her family’s long-standing relationship with Yosemite to celebrate her parents’ 69th anniversary (they honeymooned in Yosemite in 1940). Today. And she called me at 4:30 as I was starting to think about winding down for the day. But, she had such a sweet and beautiful story, that I couldn’t resist. If she’d sent me an email – I may have skimmed it before I left. Maybe. But I’m sure I would not have felt as compelled to stay a little late to put her testimonial up today – much less give it front-page billing.

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Other notes:

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