It’s harder to blow off your goals when you have something serious on the line. Tom has heard of some people who advocate giving a substantial check to a friend to deposit to a cause you hate, or sending a trusted friend a really embarrassing picture to publish should you fail in your goals. It’s the same strategy as runners who sign up for a race because, come race day, if they haven’t trained, they figure they will suffer. Personally, I like a little reward with my punishment, so we struck a bit of a balance.